Lucky’s Market is a store that aims to simply carry good food, and make it available to everyone.

Their goal is to remove the pretentiousness that comes with natural food and deliver great food for their customers. It’s from that notion that the Sukle team developed the brand promise of “Good Food For All”.

Lucky’s approached us to create a brand guide for their store that would help unify and standardize the scattered elements and voice that had been created for the brand over the years. They needed a set of visual standards as well as guidelines for how to tell their story and the tone of the brand. We went through their library of assets and kept was was working, while removing what was not. We also developed new graphic elements that would create a unified visual brand.