CODY YELLOWSTONE
THE GREAT AMERICAN ADVENTURE
Client
Park County Travel Council
Art Direction, Brand Design
Role
Agency
Sukle Advertising
Bringing America to one of the most beautiful places in the country.
Sitting right to the east of Yellowstone, Cody is a pretty special place. The Park County Travel Council wanted to spread the word, so we created comprehensive campaign that involved a strategic repositioning of the Cody region. We introduced a fresh logo and branding system, a captivating tagline, an engaging advertising campaign, and, of course, some pretty cool merch.
The Logo
The Cody visual brand system combines a custom script wordmark and vintage typography. It bridges the gap between the timeless allure of the Old West and contemporary aesthetics. The custom script instills a personal, authentic feel, connecting people to the region’s history and inviting them to explore with a sense of adventure. At the same time, the use of vintage typography pays homage to the Old West’s rugged spirit and legacy, giving the brand a timeless quality. This blend of elements captures Cody’s essence while appealing to a modern audience.
Digital & Print
