Lucky’s Market a store that aims to simply carry good food, and make it available to everyone. Sure, you can buy all natural, anti-biotic free meat here, but you can also grab a can of Coke or some Campbells soup for your grandma’s recipe. Their goal is to remove the pretentiousness that comes with natural food and deliver great food for their customers. Its from that notion that the Sukle team developed the brand promise of “Good Food For All”.
Lucky’s Market
Giving Groceries a Brand New Bag.
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Client
Lucky’s Market
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Agency
Sukle Advertising
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Role
Art Direction, Design
Lucky’s market isn’t your normal natural grocery store.
Good Food for All
Good Food for All
Good Food for All
Good Food for All
Good Food for All
Good Food for All
SOLUTION
Creating a system for a scattered brand.
They approached us to create a brand guide for their store that would help unify and standardize the scattered elects that had been created for the brand over the years. They needed a set of visual standards as well as guidelines for how they tell their story and the tone of the brand.
Because the store’s visual branding was so scattered, we went through their library of assets and kept was was working, while removing what wasn’t. We also developed new graphic elements that would bridge the gap between everything. We didn’t want lucky’s to loose what made it special, but we also wanted to reduce the visual chaos that customers were being exposed to. The result was a set of visual guidelines that kept the eclectic feel of the store while making graphic decisions feel intentional and professional.
